Redesign of the hotel group’s visual identity and proposals for its expansion into new markets.
This funky, Paris-based hotel chain asked us to propose a set of designs to update and expand upon their visual language at a watershed moment in their expansion into new markets. Working off the brand’s favorite asset—its iconoclast luggage tags—we revamped the main logo, jazzed up their typography and came up with a coherent collection of sharp, colorful identities for all the new hotels in the network.