Logo, identity and packaging design for a start-up organic saffron farmer whose roots are in Armenia—and Switzerland.
Logo, identity and packaging design for a start-up saffron farmer whose roots are in Armenia—and in Switzerland. Starting with the name of the village where the saffron is grown, Sari, we created an identity rich in Swiss reds, a dynamic logomark and a hand-block pattern that riffs off the basic geometries of the Armenian alphabet.
We researched Armenian calligraphy and created an elegant wordmark that was embossed on the tin.